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Sheridan Wealth Advisors  

We could certainly tell you more about what we have accomplished over the years through hard work, creativity and a firm belief in business ethics and integrity. Suffice to say, every service we offer is a bridge designed to help our clients get from where they are to where they want to be. And it always starts with one underlying question. How can we help?

A Welcome Message from Marc Sheridan, President and Founder

Sheridan Wealth Advisors

We currently supply a wide range of advisory services for business owners, CEOs and their companies, wealthy individuals and their families.

It has been a long and satisfying journey since our founding in 1992. We began by reviewing old, under-performing life insurance policies, long term care policies and old, high fee annuities. It’s still an important part of our business. To date, those reviews have provided clients with added benefits, totaling more than $200,000,000.

As time went on, we realized that our clients could benefit from additional services and we expanded into other financial and consultative areas.

Today, we provide complimentary assistance  for business owners beginning to plan an exit strategy for the sale of a company.

We supply companies with assistance in filing for the federal government’s complicated Employee Retention Credit. That can provide  needed and substantial cash for businesses harmed by government required Covid-19 rules lockdowns.

Outgrowing advisors is an issue successful business owners run  into periodically. We provide a complimentary service  that introduces them to senior partners at major national law, accounting, and wealth management firms.

Last but not least, we have recently formed Pivvitt, a subsidiary company that provides businesses with the ability to send emails to hundreds of thousands of high value potential clients.

As you navigate through our site, judge for yourself how some or all of our services can help you, your business, and your family. We’re here to help and we’re good at it.






During the pandemic, the federal government developed the Employee Retention Credit as a way to put money in the hands of business owners adversely affected by lockdowns, reduced capacity, and/or a significant drop in revenue. As you might imagine, applying for help from the government presents its own issues. Complex and shifting rules made getting the funds very much a moving target


The name of the game is leads and we deliver. With Pivvitt, more people will receive and open your emails. This will dramatically improve lead generation and your ROI.

We can get your email to 600,000 CEOs and other high-level executives, physicians, and attorneys, nationwide. Our powerful mailing methodologies will get your message to your audience.


Selling a business is complicated and you need a smart exit strategy. If you’re planning to sell in the next five years, we have teamed up with  powerful Advisory Alliance partners who can help ensure potential buyers see your business as a bankable enterprise.


The team you had when you started your business as a smaller operation managed your account well. But now you’ve grown into a larger, multi-state or national company with a lot off moving parts.

                                                   Client Testimonials

Client Testimonials

Saved 85%, a Godsend
"Miraculous" Put cash in her pocket. 85% overall improvement

Cut Premiums by virtually half, increased coverage $1,000,000

Cut premiums 50%
Tripled policy size, lowered premiums $500,000, added LTC
25% More Benefit, 65% Lower Premiums and LTC
Great advisors, saved me 45% on my premiums
60% More Benefit, Lower Premiums and Long Term Care

Saved 50% Premiums, they're very professional

50% more insurance and eliminated policy risk
Loan eliminated and cash back
100% Increase in Policy, Added LTC, Got cash from policy
Added Long Term Care, Right-sized Portfolio
Now she's Super-preferred
Exec sees multiple improvements
Increased Policy by 45%
From the trustee: A 100% increase

Exceeded my expectations in an unbelievable way

100% Increase in his death benefit
Now he has insurance and Long Term Care
If you can find better...
No more LTC rate increases
Premature lapse becomes 75% larger Death Benefit w/LTC
I was apprehensive
Solved a big problem and custom tailored a solution
From a long time client

Increased death benefit, streamlined the policy

You could see their character; I truly appreciated it

300% increase in my benefits

None of our clients were paid for their testimonials, and their experiences may not be representative of the experiences of other clients.

                                            Forensic Reviews Of Life Insurance®

                                                             Forensic Reviews Of Annuities®

                                                             Forensic Reviews Of Life Settlements®

                                                             Forensic Reviews of Long Term Care®



If your Whole Life (WL), Variable Universal Life (VUL), Universal Life (UL) or Survivorship Universal Life (Second-to-Die, or SUL) policy is at least 10 years old, we deliver a tailored, competitive market study that shows where you may be able to:

  • Lower your premiums by an average of 50% without reducing your benefits.
  • Increase the benefits by an average of 50% without changing your premiums.
  • Add living benefits, like Long Term Care with a fixed premium.
  • Put cash in your pocket or eliminate policy loans.
  • Identify policies that are in danger of premature, unexpected lapse.
  • Extend guarantees.

How that's possible: Life insurance is cheaper today because Americans are living longer

  • Life insurance is cheaper today because Americans are living longer.
  • We use an IRS-approved tax-free strategy that lets you use the cash value in your current policy to turbocharge your new policy.
  • At SWA, we advocate for our clients with carriers to get the best outcomes.
  • We’ll use our proprietary and trademarked Forensic Review of Life Insurance® to compare your current policy with what’s available today from every appropriate A+carrier in the country.

You’ll get a spreadsheet that shows the comparison. Then, when appropriate, our in-house underwriters aggressively negotiate to get multiple carriers to compete for your business.

To qualify, you should:

  • Own a WL, VUL, UL, or SUL policy with a face value of at least $500,000.
  • Have owned the policy for at least 10 years.
  • Be in relatively good health for your age.

SWA's Forensic Review of Life Insurance

It is important that you read and understand the risks and benefits associated with all insurance products recommended by Sheridan Wealth Advisors before you decide to purchase a new insurance product or replace an existing one.

We at Sheridan Wealth Advisors encourage you to do your homework and ask as many questions as you want before deciding to purchase or replace an insurance product.


The SECURE ACT of 2019 encourages 401(k) plans to offer annuities.

Fixed Index Annuities are a smart retirement tool for the following reasons:

  1. They protect principle - You can never lose money.
  2. They protect gains annually - The "High Water Mark" benefit locks in gains and annually resets your baseline so last year's gain is this years new starting point.
  3. They provide guaranteed lifetime income, no matter how long you and/or your spouse may live.
  4. High payout/income rates.
  5. Tax advantaged growth.
  6. Creditor-proof.
  7. Annual fees have been reduced or eliminated.

Compare them to bonds and the advantage of annuities becomes clear.

  • There is simply no other secure, guaranteed financial instrument that can provide this kind of safety, higher payout rates and lifetime income.
  • If you have bond holdings you plan on using as an income stream in retirement, they’re probably getting 2% to 3% interest. That same money in an annuity will generate 5% to 6% or more! And there’s no point in even discussing how Annuities compare to CDs.

You Need a Forensic Review of Life Settlements® if You Want to Sell Your Policy

Why You Need a Forensic Review of Life Settlements

Some people no longer need their life insurance. Annual premiums may have increased as much as 100% to 500%, making policies unaffordable. Grown children may have done well on their own and no longer need the funds.

Selling the policy for the highest price available will not only provide significant cash which can be used for other purposes, but also eliminate expensive annual premiums.

Our Forensic Review will:

  1. Collect all relevant medical records.
  2. Seek out multiple bidders to maximize the sales price.
  3. Assist in document review.
  4. Facilitate as smooth process resulting in the sale of your policy.

To Qualify for Your Forensic Review of Life Settlements® you must:

  • Own an Individual or Survivorship, Whole Life, Universal Life, Variable or Index Universal Life policy with a face value of at least $500,000.
  • Have a life expectancy of 10 years or less.
  • Be ready to sell the policy.

Forensic Review of Life SettlementsLife settlements are typically new for most policy owners. The learning curve is steep and the marketplace is akin to the “Wild West”; not a healthy environment for people with little or no experience; stories abound of people “going it alone” and discovering later they were vastly under-compensated for their policy. SWA will manage the process to maximize your value in a way that includes you in the process and instills a comfort that you’ve achieved the most for your policy.


The Long Term Care (LTC) industry has been in a crisis. LTC claims have far exceeded premiums and the care itself is expensive: $75,000- $125,000 per year, and rising.

Carriers have either dramatically raised premiums or pulled out of the market altogether. If you currently have a long term care policy, you’ve likely already received at least one premium increase - and more are on the way.

That’s why you need a Forensic Review to identify reasonable and affordable alternatives for you.

Our Forensic Review can provide alternatives that:

  • Guarantee fixed-rate pricing (no more premium increases).
  • Replaces the "use it or lose it" characteristic of stand-alone long term care policies.
  • Offer Indemnity or Reimbursement benefit plans.

To qualify for a complimentary Forensic Long Term Care Review, you need:

  • An existing LTC policy with total benefits of at least $250,000.
  • To be 75 years of age or younger.
  • To be in reasonably good health for your age.

                             Employee Retention Tax Credit (ERC)


SWA has partnered with a leading national tax firm who specialize in Employee Retention Tax Credits. To date the team has filed over 1,600 credits totaling over $125,000,000.

ERTC was enacted by Congress as part of the CARES Act of March, 2020. Subsequent COVID relief legislation expanded the program.

The amount of ERC available for business owners for 2020 is $5,000 per year, per full time employee. For 2021 it is $7,000 per quarter, per employee for quarters 1-3.

For example, a qualifying business with twenty full time employees would receive:

  • $5,000 per employee or $100,000 for 2020.
  • $21,000 per employee or $420,000 for 2021.
  • That’s $520,000 the IRS will send to the owner.
  • This is not a loan and does not have to be repaid.

Businesses that received PPP loans are also eligible for ERTC. Qualification for ERTC is based on either revenue losses in 2020 and 2021 and/or having been nominally impacted by Government Restrictions.

Determining eligibility is a fairly straightforward process, but the actual calculation of the credit filed is complex and precise. Mis-calculating the credit can result in forfeiting PPP forgivablity.

Our experienced ERC team will prepare the complex Federal filings and do all the heavy lifting after getting financial information from the business. Payout is made 5-6 months after the filing is completed and comes directly to the business owner from the IRS.

Click HERE to discuss your own qualification and questions with Marc Sheridan, President of Sheridan Wealth Advisors.


Consistent Flow of High Quality Leads Translates Directly to More Sales and Profit

We can customize our services to meet your needs and work collaboratively to reach your goals. And since our pricing is performance based, we have skin in the game too. We can get your email in front of 600,000 CEOs and other high-level executives, physicians, and attorneys, nationwide. At Pivvitt, our powerful mailing methodologies will get your message to your audience.

The number one health insurance company in the US is now working with us. This is why:

  • More leads.
  • Higher open rates.
  • Prices that can’t be beat.
  • Access to 600,000 high-level executives and professionals nationwide.
  • 100% CAN-SPAM compliant.

The name of the game is engagement and we deliver it. With Pivvitt, you will get more high quality leads which will dramatically improve your marketing dollar ROI.

Selling Your Business


While a successful owner is adept at running a company, preparing to sell it as a bankable enterprise takes time and is both new and complicated.

Legal, employee, tax, accounting, and litigation considerations can all be involved. While you understand your business, are your books and records in a format required by sophisticated investors? To be successful in the sale, you must think like an investor, not an owner.

Our Alliance Partners can assist you in developing a smart exit strategy. One that will put you in a leadership position. We do this in conjunction with senior partners at three other advisory firms. A top national law firm, a global wealth management company and a national accounting and advisory services company.

                                      Upgrade Your Professional Relationships


As a business grows and becomes successful, it occasionally outgrows its advisors. The question becomes how to find competent and respected replacements? You’ll want specialists who can provide services the current team can’t deliver, so you can continue to grow your business.

It may be time to evaluate your needs for accounting, legal and wealth management. New ideas, new perspectives, new approaches. We can help. We have relationships with firms at the top of their field. Moreover, we can introduce you to senior partners in all of them.

Our established network of the country's top advisory firms allows our clients access to fresh thinking to ensure you're getting the best possible advice that you need and deserve.



Sheridan Wealth Advisors

        What are the different types of Forensic Reviews does Sheridan Wealth Advisors provides?

      • Forensic Reviews of Life Insurance.
      • Forensic Reviews of Annuities.
      • Forensic Reviews of Life Settlements.
      • Forensic Reviews of Long Term Care.

How much has Sheridan Wealth Advisors improved our clients' policies?

    • We have added over $200,000,000 in saved premiums and increased death benefits, not including other benefits such as fixed-rate long term care, longer guarantees and/or the rescue of prematurely lapsing policies

How long has Sheridan Wealth Advisors been in business?

    • 19 years, since 2002.

Does Sheridan Wealth Advisors only work with clients in Florida?

    • No, we work nationwide.

Forensic Reviews of Life Insurance

What is the typical decrease in premium rates from our Forensic Reviews while keeping the same death benefit?

    • An average of 50%.

What is the typical increase in Death Benefits from our Forensic Reviews while keeping the same premium?

    • An average of 50%.

Do you represent just one carrier or do you spreadsheet the whole industry?

    • We spreadsheet the entire industry! Premiums, products and underwriting guidelines all vary greatly by carrier. We do not rely on one company to provide you the best available solution because no one carrier can be the best for everyone all the time.

Do all A+ rated carriers charge the same premiums?

    • No, not even close. A+ rated carriers can charge as much as 50% more than other A+ rated carriers for the same death benefit so it's vital to spreadsheet the industry.

What is the benefit of having cash inside the policy?

    • Cash in a policy is good for 3 things while the insured is living.
      • Using it as a line of credit to borrow against, typically at expensive rates (4% - 8%).
      • Paying premiums on the policy.
      • Most productively, using it in a 1035 Tax-free exchange to either lower premiums or increase death benefits in a new policy.

Who gets the cash inside a policy at the insured's passing?

    • The carrier pays the death benefit and keeps the policy cash.

What is a 1035 Tax Free Exchange?

    • Section 1035 of the IRS Tax Code allows for cash that has built up in a permanent policy (Whole Life or Universal Life, not Term) to be transferred into a new policy, tax-free.

Does Sheridan Wealth Advisors only work with A+ carriers?

    • Yes.


Why are the new indexed annuities better than older indexed annuities?

    • Fees have been reduced and frequently eliminated, more investment options have been added and benefits like long term care are now available.

         Why are indexed annuities better than variable annuities?

    • Fees: Indexed annuities fees are 0% to 1% vs. 2% to 5% for variable annuities.
    • Risk: Principal is guaranteed and gains are locked in permanently whereas variable annuities are impacted by stock market gains and losses.
    • Lifetime Income: Indexed annuities typically pay out higher annual income for life.

Is there any medical underwriting with annuities similar to life insurance?

    • No. There is no medical underwriting with annuities, the only criteria is financial suitability.

How long will it take to place a new annuity contract if I decide I like the options Sheridan Wealth Advisors presents to me?

    • Typically 2 to 4 weeks.

Life Settlements

Why not sell your policy to one of the "Big Names" advertised on Radio & TV?

    • These companies want to buy policies for themselves...for the lowest possible price, whereas the policy owner of course wants to maximize the policy's value.

What's different about Sheridan Wealth Advisors approach to getting the highest possible sales price for policy owners?

    • We act as YOUR broker, not the buyer's. Sheridan Wealth Advisors presents your policy to a network of qualified buyers to obtain the highest price available.

How long does it take to sell a policy?

    • Typically a policy can be sold in 90 days though circumstances can put that out for another month or two.

Long Term Care

What are the differences between a "Stand Alone" Long Term Care (LTC) policy and a "Hybrid" Life Insurance policy with a Long Term Care rider?

    • A Stand Alone Long Term Care policy is akin to "use it or lose it" insurance, like automobile or homeowners insurance: You pay an annual premium which can be raised at the carrier's discretion, and if you never file a claim you get nothing for having paid the premiums.
    • Hybrid policies with an LTC rider is a life insurance policy with a provision for paying LTC expenses. If you never need LTC your family gets the entire life insurance benefit. If the LTC benefit is used, then the life insurance benefit is reduced dollar for dollar.
    • Hybrid policies have fixed rates that are locked in for the life of the policy and can't be raised.

What is the difference between "Reimbursement" and "Indemnity" LTC policies?

    • Reimbursement: The more common type of plan repays the LTC owner for all "Qualified" expenses, like a registered nurse or assisted living facility.
    • Indemnity: Gives the LTC owner benefits that can be used for any way the owner wants, whether that would be to pay a family member for help, pay the mortgage or fix up the house to provide accessibility and comfort.

What is the cut off age to obtain a Hybrid policy?

    • 75.

Can one get LTC coverage if they already use a wheelchair, cane or walker?

    • Generally not once mobility becomes limited.


Is ERC available to all businesses?

No, to qualify, there are two ways for an employer to qualify in 2020 and/or 2021. The first is to have the requisite decline in revenue. The second is if the business had a full or partial suspension of operations because of any government mandates, such as reduced seating capacity for restaurants or a courthouse closure for law firms that have litigation departments. Companies or firms must have a minimum of 20 full-time employees and no more than 500.

How can Sheridan Wealth Advisors and our Alliance Partner help?

Once your business is qualified, we’ll:

  • Reconcile attribution between the PPP and ERC payroll wages.
  • Accurately calculate your ERC credits.
  • Prepare and file all necessary paperwork with the IRS.
  • Provide audit-ready documentation.
  • Validate and document ERC eligibility.

What amount of business loss qualifies for ERC?

The revenue decline test differs for 2020 and 2021. For 2020 the revenue decline must be 50% as compared to revenue for the same quarter in 2019. For 2021 the revenue decline must be 20% for any quarter as compared to the same quarter in 2019. There are nuances in the rules that may allow for qualifications in a quarter if the previous quarter qualifies.


How many emails can you send in a day?

600,000 and growing. We keep our email address base fresh and achieve a much higher open rate than industry averages.

What can you do to make our email marketing more effective?

We can provide subject line testing, content Spam Scoring, geographical data on opens/clicks/leads and best time of day and week for best possible results are some of the benefits.

How about inbox deliverability rates?

We are getting into 98% of all deliverable inboxes.


What’s the most crucial factor in selling a business for its maximum value?

Doing all the work up front, so when you’re selling, investors see you have a bankable enterprise

How much time do I need to plan prior to selling?

As much time as possible, preferably a year or two ahead of time.

I’m interested in selling but how do I decide on a price?

Our Advisory Alliance partners are national experts in appraisals and will help you understand your firm’s market value.


I’ve got offices in six cities. How can these firms coordinate with all of them?

Not a problem. All of the advisory firms we work with have national and even international capabilities.

I’d like to switch to larger firms but I want to work with a senior partner, not a lower level employee.

That’s where we come in. Our connections at these firms are all senior partners.

What if I only need one or two of those advisors?

We can introduce you to several firms or only one. The choice is yours.

              About Us


Marc Sheridan

President and Founder

Marc Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings. He pioneered the US trademarked Forensic Reviews of Life Insurance® process, an in-depth examination of existing policies which now extends to 8 related areas of insurance and annuities.

Beyond that, Marc has helped hundreds of families realize qualitative, quality-of-life-changing benefits they were previously unaware of, such as adding fixed rate long term care or preventing policies from premature lapses and soaring premiums.

He is known for his ability to explain the complicated intricacies of life insurance and annuities in straightforward, easy-to-understand language to help clients tailor which instruments and strategies are best for them based on today’s market realities.

He has been an active leader in the Bal Harbour, Florida community for 40 years. In addition to the Forensic Review series, he has authored several white papers on life insurance and annuities, copywritten strategies on charitable giving and routinely advises estate tax planners and wealth managers nationwide.

Bob Sheridan


Bob Sheridan, our Chairman, mentor and dear friend recently passed away after 93 active and productive years. His impact on not only Sheridan Wealth Advisors but the countless people he encountered over the decades simply cannot be measured.

Beyond Business, Bob also contributed to both the communities where he lived and to the people he touched in myriad ways, giving direction, advice and guidance which all who knew him will always appreciate and remember.

His family and friends will always think fondly of him, his sincerity, intellect and quick-witted good humor. His 3 children, 9 grandchildren and 3 great-grandchildren will miss him deeply and remember him with fondness, love and profound respect.

Ricky Turetsky

Senior Vice President

Ricky Turetsky is a University of Michigan graduate and a University of Florida law school graduate. He practiced law for seven years and then began a 30+ year career of marketing and sales. He was active in the medical and laboratory arenas as an owner and consultant. Ricky also worked in the wealth management arena. Finally Ricky was engaged in venture capital primarily with Israeli companies.

With his expertise as an estate planning attorney and his long standing career in sales and marketing, Ricky brings an expertise and skill set to Sheridan Wealth Advisors that has has helped to create many opportunities for friends and clients to benefit dramatically from the SWA forensic reviews of older insurance, long term care policies and annuities.

David Barklow


David brings 3 decades of sales and operational experience to SWA via his work with such clients as J.P Morgan Chase, First Data Corp, Merrill Lynch and American Express as well as numerous smaller clients in the United States and Germany. His role at SWA includes client interface and operational responsibilities, as well as working closely with the SWA team in the ongoing improvement of the SWA process and client experience. He lives in Chicago, IL.


Charlie Robb


Charlie Robb oversees the day-to-day corporate communications and advertising for the company and is responsible for building the Sheridan Wealth Advisors brand. Before joining SWA, Charlie was a principal at Smith and Robb Advertising in Fort Lauderdale.
Prior to that, he held creative and management positions at several of the world’s largest advertising agencies, including BBDO and Foote Cone & Belding. Charlie has won numerous national and international advertising industry awards.
He is also the author of a book about one of his billboard campaigns. “God Speaks” was published by Random House in 2000 and sold 50,000 copies the first year. He has a BS in Journalism from Northern Illinois University and a MS in Journalism from the Medill School of Journalism at Northwestern University.

David Connelly

ERC Director

David Connelly is a graduate of the University of Nevada, Las Vegas with a degree in communications and studied Lean Six Sigma management.  He has been in the insurance and financial industry for over 10 years, specializing in high level reviews, analysis, and sales.  He joined the SWA team in 2018 team and is a valuable member who performs a variety of critical functions, including Digital Marketing Management, Analysis in case design and the creation of Forensic Reviews, helping to build long term financial plans for clients.

                                                     Contact Us

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Email : Phone: 305-772-6564

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